adidas, Baseball Lifestyle 101 Announce Multiyear Partnership, Launch Activation in Philadelphia

PHILADELPHIA, Pa. – July 13, 2026: adidas and Baseball Lifestyle 101 (BL101) announced their agreement to a two-year partnership, with the first collaboration debuting this week ahead of baseball's big week in Philadelphia. The two brands will develop apparel, accessories, footwear and on-field equipment that reflect how baseball is lived, worn and loved on & off the field, slated for release throughout the remainder of 2026 and 2027.
“adidas is committed to fueling our momentum in baseball by investing heavily in its future and the culture surrounding it. We couldn't be more excited to tap into BL101's unmatched understanding of how the modern player wants to look and feel on and off the field. Launching this collaboration in Philadelphia during All-Star Week is the perfect celebration of our shared vision, and we can't wait to bring our future collections to the athletes and fans who drive the game forward.”
— Aaron Seabron, adidas Vice President, General Manager of US Sports
The partnership unites two brands who believe in the importance of driving baseball culture forward, with a shared emphasis on investing in rising stars at every level of the sport.
"When we at Baseball Lifestyle think about culture, sports, and leaders in athlete storytelling, it is easy to immediately think of adidas. This collaboration brings together the on-field and off-field lifestyle of baseball that continues to explode in American culture. There is no better time to celebrate baseball and culture than in Philadelphia during America's 250th year and showcase how baseball is more than a game."
— BL101 Co-Founder and Chief Strategy Officer, Bill Rom
To kick off the partnership, adidas and BL101 are debuting a limited-edition drop of the BL101 Flames Collection, reimagined in a colorway that nods to adidas' newest ADIZERO Racing cleats.

​The partnership will continue with future collaborations across apparel, footwear, and on-field equipment to be announced in the coming months. Fans can follow @adidasdugout on social media for updates. More details of the partnership and launch campaign can be found in the official release.

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