-- La campaña mundial Digital-First invita a los turistas a descubrir y a experimentar la ciudad de Nueva York de una manera personalizada--
-- NYC & Company la oficina de promoción turística crea nuevos temas de viaje para los visitantes: Secret NYC, Glamorous NYC y Classic NYC--
-- Conoce nuestra nueva página web en español para hacer turismo en Nueva York https://es.nycgo.com/--
Nueva York, 26 de noviembre, 2018 - NYC & Company, la organización oficial de promoción de destinos de la ciudad de Nueva York, presentó su innovadora campaña mundial de turismo digital titulada "Famous Original New York City". La campaña de $ 15 millones de dólares tiene la intención de llegar a turistas de todo el mundo, facilitándoles una serie de temas personalizados, a través de los cuales pueden experimentar la ciudad de Nueva York. Utilizando videos, galerías fotográficas, contenido editorial y social, la experiencia personal se puede orientar de una forma original, vinculándose a diversas "afinidades" de viaje clasificadas por temáticas: Secret NYC (El Nueva York Secreto), Glamorous NYC (El Nueva York Glamuroso) y Classic NYC (El Nueva York Clásico).
"Nuestra renovada campaña "Famous Original New York City ", con su eslogan que subraya ‘Welcomes You. Always.’, está diseñada para afianzar los valores fundamentales de diversidad e inclusión de la Ciudad de Nueva York así como su espíritu acogedor de clase mundial”, dijo Fred Dixon, Presidente y Director Ejecutivo de NYC & Company. “Con la integración de nuestras nuevas herramientas digitales y el contenido guiado por afinidades, desde ya invitamos a los visitantes de todo el mundo a descubrir su ‘Famous Original New York City’ ".
Los medios digitales, en especie y asociados contribuyen con esta campaña de un valor aproximado de 15 millones de dólares, promocionando el turismo a escala mundial en 17 países hasta el verano del 2019. Se exhibirá publicidad exterior a nivel nacional en la ciudad de Nueva York, Boston, Chicago, San Francisco y San Juan. A escala internacional, la campaña se presentará en Argentina, Australia, Brasil, Canadá, Chile, Francia, Alemania, Italia, Japón, México, España, Suecia y Reino Unido, y por primera vez en los mercados de Colombia, India y Perú.
En colaboración con Facebook e Instagram, la campaña empleará mercadotecnia de contenidos diseñados para atraer al sector de la audiencia con intereses y comportamientos específicos. La inteligencia artificial estará dirigida a aquellos usuarios de las redes sociales con intención de viajar, lo que en última instancia fomentará las visitas a la página web de la campaña, cuyo contenido generado dinámicamente y vinculado a las concordancias de viaje e intereses, se dispondrá junto con las ofertas de turismo específicas del mercado.
Las novedades de este año son herramientas que permitirán a los visitantes de NYCgo.com hacer sus reservaciones, de manera inmediata, de sus preferencias entre los elementos Classic, Glamorous o Secret, que incluyen atracciones, museos, restaurantes, compras, tours y paquetes editoriales. Los usuarios se sentirán libres de hacer su elección favorita creando itinerarios personalizados a partir de sus intereses individuales por medio de la herramienta de planificación de viajes Utrip. Se incluirán nuevas afinidades de viaje a lo largo del desarrollo de la campaña.
Están disponibles alianzas estratégicas adicionales con asociados como Aeroméxico (México), British Airways (Reino Unido), Copa Airlines (Chile), Porter Airlines (Canadá), TUI (Alemania) y TripAdvisor, con nuevos acuerdos a cumplir. A través de estas alianzas se ofrecerán diversos paquetes de viaje durante el tiempo de permanencia de la campaña, muchos de los cuales incluyen acuerdos de ofertas en vuelos y / u hospedaje.
Adicionalmente, NYC & Company sostiene varias alianzas turísticas a nivel nacional e internacional. Estas alianzas estratégicas de ciudad a ciudad ponen en relieve a la ciudad de Nueva York a través de la participación de medios en especie en Toronto, Canadá; Madrid, España; y Tokio, Japón. NYC & Company también promueve la campaña "Famous Original New York City" en San Juan de Puerto Rico, por medio de su primera asociación de ciudad a isla anunciada el mes pasado.
"La más reciente versión de la campaña "Famous Original New York City" traspasa los límites del marketing digital y se convierte en nuestra respuesta al desafío de cómo presentar un destino que puede ser muchas cosas diferentes para muchas personas diferentes", dijo Nancy Mammana, Vicepresidenta Senior de Mercadotecnia de NYC & Company.
Ya dispuesta al público en la web, se encuentra la página de inicio nycgo.com/famousoriginalnyc con contenidos dinámicos de la campaña en los idiomas inglés, francés, alemán, portugués y español.
Así funciona el turismo en la ciudad de Nueva York: en el 2017, el sector de viajes y turismo de la ciudad de Nueva York experimentó un año récord, con 62.8 millones de visitantes, $44 mil millones en gastos de visitantes directos y $66 mil millones en el impacto económico total, lo que representa la economía turística más grande de los Estados Unidos. La industria también mantuvo un récord de 391,000 empleos para los neoyorquinos que trabajan en todos los sectores de la economía. Desde el 2009, la contribución de la industria turística a los ingresos fiscales de la ciudad se ha incrementado en un 70% hasta 4,4 mil millones de dólares. Desde el 2008, el 42% de los nuevos hoteles se han construido en condados distintos a la isla de Manhattan. La ciudad cuenta con la tasa de ocupación hotelera más alta del país con un 87.6%, mientras que al mismo tiempo mantiene la línea de desarrollo hotelero más activa de la nación, con 17,700 habitaciones adicionales que se agregarán al inventario para el 2021. Se pronostica que para este fin de año, el número de visitantes alcanzará 65.2 millones, lo cual representa 51.6 millones de visitantes nacionales y 13.5 millones de internacionales.
Acerca de NYC & Company:
NYC & Company es la organización oficial de promoción de destinos de la Ciudad de Nueva York. Está dedicada a maximizar las oportunidades de viajes y turismo en los cinco condados, fomentar la prosperidad económica y difundir la imagen positiva de la ciudad de Nueva York en todo el mundo. Para explorar la fuente oficial de todo lo que hay que ver y hacer en la ciudad de Nueva York visita https://es.nycgo.com/
The New York Yankees today announced that they have acquired LHP James Paxton from Seattle in exchange for LHP Justus Sheffield, RHP Erik Swanson and OF Dom Thompson-Williams.
Paxton, 30, went 11-6 with a 3.76 ERA (160.1IP, 134H, 67ER, 42BB, 208K, 23HR) in 28 starts with Seattle in 2018, setting career highs in innings pitched and collecting the first 200-strikeout season of his career. He had eight starts with at least 10 strikeouts, tied for sixth-most in the Majors. Among American Leaguers with at least 150.0IP, his 3.27 FIP was ninth-lowest.
On May 8 at Toronto, Paxton threw the first no-hitter of his career (9.0IP, 3BB, 7K) and the sixth in Mariners history (five by individual pitchers and one combined no-hitter). A native of Ladner, British Columbia, Paxton joined the 1945 Philadelphia A’s Dick Fowler as the only two Canada-born pitchers to throw a no-hitter. The start immediately followed an outing in which he struck out a career-high 16 batters in 7.0IP on May 2 vs. Oakland.
Over parts of six Major League seasons with the Mariners (2013-18), Paxton has gone 41-26 with a 3.42 ERA (582.1IP, 523H, 244R/221ER, 168BB, 617K, 54HR) in 102 starts, posting a sub-4.00 ERA in each of those six seasons. Among American League pitchers with at least 500.0IP since the start of 2013, his 3.42 ERA ranks seventh, while his 3.11 FIP is fourth-lowest in the AL over the span.
In 2017, Paxton was named Mariners “Pitcher of the Year” by the Seattle chapter of the BBWAA after going 12-5 with a 2.98 ERA (136.0IP, 45ER) and 156K in 24 starts. He was named AL “Pitcher of the Month” in July after posting a 6-0 record with a 1.37 ERA (39.1IP, 25H, 6ER, 6BB, 46K) in six starts that month, while becoming the first Mariner in team history to win six games in a calendar month.
Paxton was selected by the Mariners in the fourth round of the 2010 First-Year Player Draft out of the University of Kentucky. He will become the eighth Canada-born pitcher to appear in a game for the Yankees and first since LHP Jeff Francis and RHP Chris Leroux pitched for the club in 2014.
Sheffield, 22, made his Major League debut with the Yankees in 2018, posting a 10.13 ERA (2.2IP, 4H, 3ER, 3BB, 1HR) in three relief appearances. In 25 combined games (20 starts) with Double-A Trenton and Triple-A Scranton/Wilkes-Barre, he went 7-6 with a 2.48 ERA (116.0IP, 82H, 37R/32ER, 50BB, 123K, 4HR). Originally a first round selection (31st overall) in the 2014 First-Year Player Draft by Cleveland, Sheffield was acquired by the Yankees on July 31, 2016, with OF Clint Frazier, RHP Ben Heller and RHP J.P. Feyereisen in exchange for LHP Andrew Miller.
Swanson, 25, was 8-2 with a 2.66 ERA (121.2IP, 93H, 38R/36ER, 29BB, 139K, 10HR) in 24 games (22 starts) across three levels in 2018. He made eight appearances (seven starts) with Double-A Trenton, 14 appearances (13 starts) with Triple-A Scranton/Wilkes-Barre and two rehab starts with short-season Single-A Staten Island. Swanson was selected by Texas in the eighth round of the 2014 First-Year Player Draft and traded to the Yankees along with two other players in exchange for OF Carlos Beltrán on August 1, 2016.
Thompson-Williams, 23, hit .299/.363/.546 (110-for-368) with 63R, 17 doubles, 4 triples, an organization-high 22HR, 74RBI, 33BB and 20SB in 100 combined games with Single-A Charleston and Single-A Tampa in 2018. Originally selected by the Yankees in the fifth round of the 2016 First-Year Player Draft, Thompson-Williams attended the University of South Carolina.
#ViveTuFootball todos los jueves en FOX Deportes para aumentar tus probabilidades de ganar un viaje para dos personas al Campeonato de la NFC 2019
NUEVA YORK, NY – 15 de noviembre 2018 – La NFL anunció el lanzamiento del Concurso Jueves de NFL. La Liga se asoció con FOX Deportes, el canal en español de los partidos de NFL Thursday Night Football presentados por Bud Light, para invitar a los fans del fútbol americano a sintonizar y ganar. Los televidentes pueden inscribirse en línea para participar en un sorteo de un viaje para dos personas al Campeonato de la NFC 2019.
Además, cada semana, se realizará otro concurso y el nombre del ganador será anunciado durante la transmisión de “NFLeros” en FOX Deportes, el show semanal que lleva la NFL a los televidentes con todo el estilo latino, inmediatamente después del juego. El ganador de la semana recibirá una tarjeta de regalo de NFLShop.com valorada en $250.
Para participar, los aspirantes deben sintonizar las transmisiones de FOX Deportes de los partidos NFL los jueves a partir del 15 de noviembre. Durante el partido, será revelada varias veces la palabra clave de la semana. Las personas que participen tendrán hasta el comienzo del tercer cuarto para visitar www.JuevesdeNFL.com e inscribirse. En la página verán las instrucciones para llenar el formulario de inscripción, el cual les permitirá enviar la palabra clave de la semana tanto para ganar el premio semanal como el premio mayor del concurso.
La palabra de la semana se revelará en los siguientes horarios de los juegos de la NFL transmitidos por FOX Deportes:
Para obtener más información sobre los premios, las instrucciones parar participar y las reglas del concurso visita www.JuevesdeNFL.com.
COMPRA NO NECESARIA PARA PARTICIPAR O GANAR. EL CONCURSO ES NULO DONDE NO SEA PERMITIDO. El Concurso Jueves de NFL está abierto a residentes de los (48) estados contiguos de E.E.U.U. mayores de 18 años. Termina 12/13/2018. Para entrar, sigue las transmisiones participantes de NFL en FOX Deportes y envía la palabra clave y forma de registro visitando www.juevesdenfl.com. Encuentra las Reglas Oficiales incluyendo detalles de la mecánica, restricciones de elegibilidad, descripción/restricciones/valor aproximado del premio, y otros detalles del concurso en www.juevesdenfl.com. Las probabilidades de ganar dependen del número de entradas recibidas.
That's right! Porsche has just signed on as our newest event sponsor and is offering not one but TWO Porsches. You could win a 2018 Porsche Panamera Turbo Sport Turismo (MSRP $171,190) or a 2017 911 GTS Cabriolet (MSRP $158,885)!
We will be announcing all the rules for how to win in our Welcome Packet, sent out to all event guests next week. If you want your chance to win, you need to register today! Spots are almost sold out.
Join Big Papi, Jackie Bradley Jr, Mike Lowell, Tim Wakefield and even Ja Rule for the best party of the year.
Want to be a VIP at the Event? Join the 340 Club!
The 340 Club is an invitation-only opportunity for 34 individuals interested in exclusive access with Red Sox Legend David Ortiz. Membership costs $10,000 and entitles the holder to
- a guaranteed spot in the 11th Annual David Ortiz Celebrity Golf Classic, with Jevon Kearse, Ray Allen & Ben Higgins
- discounted tickets to the event (normally a spot costs $7,500, but 340 Club members get their spots for $2,000 (single occupancy; $3,700 for double occupancy)
- a private members-only luncheon with David Ortiz at his private villa on Friday, November 30th. You'll drink wine, eat David's favorite barbeque, and smoke cigars with Big Papi
- participate in a surprise check presentation ceremony to David on Saturday during the Celebrity Golf Classic, with the funds raised by the 340 Club
- On travel to the event, members will receive Delta VIP PORSCHE transportation between flights. 340 Club members will be picked up planeside in a Porsche (or comparable vehicle) and transported privately to their connecting flights.
- A possible status match from Delta
- an autographed box of Big Papi's cigars
- a Martin Polanco shirt, 2 bottles of Arias Wine and more
EMAIL LPROBST@DAVIDORTIZCHILDRENSFUND.ORG for details on how to join!
By Cintia Feliz
The Boston Red Sox may have won the 2018 World Series, but let’s look back on some of the young players who helped contribute to Boston’s success.
Mookie Betts, who is 26-years-old, ended his 2018 season with a .346 batting average and .640 slugging percentage in which he led the majors this season and with a .438 on-base percentage, according to mlb.com. Betts went on to win the 2018 American League MLB batting title with his teammate, J.D. Martinez coming in second with a .330 batting average.
“Yeah, it’s definitely an achievement,” Betts admitted to mlb.com. “I’m happy to take something like that, especially when only two people win it. It’s a blessing and I don’t take it for granted.”
Although Betts, did struggle to hit a home-run during the postseason, only with a batting average of .210, the Boston Red Sox star contributed to Boston’s World Series win on Sunday while hitting a home-run against Dodgers veteran pitcher, Clayton Kershaw. With the Red Sox having a 2-1 lead and nobody on base, Betts’ first playoff home-run came at a perfect time. It is likely Betts should win the American League MVP in November. If he does, he will be the first Red Sox player to win an AL MVP Award and World Series Championship at the same time.
The youngest player on Boston’s 2018 World Series Championship roster was Rafael Devers, who recently turned 22 on October 24. Reminds you of anyone? … Maybe of Devers’s teammate, Xander Bogaerts, who was only 21-years-old when he won the World Series back in 2013 with the Red Sox.
Devers ended his 2018 season with 450 At-Bats, 108 Hits, 21 Home-runs, 66 RBI, and a batting average of .240. Devers had many clutch moments that helped Boston move on throughout the postseason. During Game 5 against the Houston Astros, Devers hit a three-run homer that helped Boston with a 4-1 victory to clinch the American League title. On Saturday, during Game 4, Devers was able to get Manny Machado out during the ninth-inning that would rob L.A. from a comeback rally. According to ESPN Stats & Info, Devers became the youngest player with a go-ahead RBI in 9th or later of a World Series games since Edgar Renteria’s walk-off single in game 7 of the 1997 World Series.
These two players are a few to watch out for this upcoming 2019 baseball season.
BARTLETT, Tenn., Oct. 18, 2018 /PRNewswire/ -- USA Cheer is proud to announce that Jasmine Owens, a STUNT athlete was included in the Women's Sports Foundation Annual Salute to Women in Sports. Jasmine took the stage as part of the procession of female athletes during the annual banquet recognizing excellence in sport on October 17 in New York City.
Billie Jean King founded the Women's Sports Foundation in 1974 with the goal of advancing the lives of girls and women through sports and physical activity. This year marks the 39th year that the Women's Sports Foundation has hosted the event, which recognizes athletes from every sport from basketball to snowboarding, and the fifth time a STUNT athlete has been recognized by the foundation.
"I am so proud of all that Jasmine has accomplished and I am thrilled that she was able to represent USA Cheer and STUNT at the Women's Sports Foundation's Salute to Women in Sports," said Lauri Harris, Executive Director of USA Cheer, which developed STUNT. "She is a great example of everything we want a STUNT athlete to be, and a role model for all STUNT athletes."
Jasmine recently graduated from Oklahoma State University with a major in strategic communications and a minor in history. After traveling through Europe this summer, Jasmine started an internship this fall. She hopes to secure a full time position in the Dallas Fort Worth area after her internship. In addition to being named STUNT's Athlete of the Year for 2018, Jasmine has been recognized as a first team STUNT All American for three years, and was a member of the 2018 All American team. A versatile athlete, Jasmine was able to base in partner stunts, perform in middle layers in pyramids, serve as a top in baskets, and take part in most jumps and tumbling routines for the OSU STUNT team.
"STUNT has given me confidence in my ability to excel in my sport," said Jasmine. "I've also learned that mastering a comprehensive set of skills makes any athlete a crucial part of a team. I hope to take these skills forward in my career."
Created by USA Cheer to be an additional sport option for female athletes, STUNT was derived from traditional cheerleading and developed to fulfill all NCAA emerging sport requirements, and has consistently met all minimum requirements for consideration. STUNT removes the crowd-leading of traditional cheerleading and focuses on the technical and athletic components, which include partner stunts, pyramids, basket tosses, jumps and tumbling skills.
For more information about STUNT, please contact Sheila Noone, at email@example.com.
About USA Cheer
USA Cheer is a not-for profit organization and is the national governing body for all disciplines of cheerleading. USA Cheer exists to serve the entire cheer community, including club cheering (All Star), traditional school based cheer programs and the new sport of STUNT. USA Cheer has three primary objectives: help grow and develop interest and participation in Cheer throughout the United States; promote safety and safety education for cheer in the United States; and represent the United States of America in international cheer competitions.
Minor League Baseball's "Copa de la Diversión" Hispanic Fan Engagement Initiative Expands to 72 Teams for 2019
"Copa"-specific game attendance increased 12.6 percent during inaugural 33-team campaign
ST. PETERSBURG, Fla., Sept. 24, 2018 /PRNewswire/ -- Minor League Baseball™ (MiLB™) today revealed an expanded roster of 72 teams set to participate in its "Copa de la Diversión," or "Fun Cup," a season-long event series in 2019. The cornerstone of MiLB's U.S. Hispanic/Latino fan engagement initiative, "Copa de la Diversión" established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.
From adopting culturally-relevant on-field personas – such as the Albuquerque Isotopes transforming into the "Mariachis de Nuevo México," and the San Antonio Missions celebrating sandal-wielding matriarchs as the "Flying Chanclas de San Antonio" – to integrating more local flavor into their gameday experiences, the 33 teams who dedicated 167 games as "Copa de la Diversión"-designated events reported a 12.6 percent attendance increase compared to similar game dates in 2017.
Retail sales of "Copa"-specific licensed merchandise via MiLB ballparks' team stores and MiLB teams' online stores far exceeded participating teams' preseason goals, with current sales projected to be more than 500 percent higher than pre-campaign estimates. MiLB will report final "Copa de la Diversión" results at the Baseball Winter Meetings™ in Las Vegas this December.
"The initial 'Copa de la Diversión' results and overwhelmingly positive feedback suggest that our fans are embracing the passion and commitment our teams have poured into this transformative campaign," said Kurt Hunzeker, MiLB's Vice President of Marketing Strategy and Research. "We listened and learned from fans what we could do better next year, and those insights will help frame how our expanded 'Copa' teams plan, prepare and activate fan engagement and marketing efforts celebrating their communities in 2019."
All 33 teams who participated in the inaugural 2018 campaign will return for the expanded 2019 edition. The new "Copa de la Diversión" teams will bring the total number of states represented to 29 and includes a diverse mix of market sizes and community demographics. The teams are: the Arkansas Travelers, Bradenton Marauders, Carolina Mudcats, Charleston RiverDogs, Chattanooga Lookouts, Clinton LumberKings, Columbia Fireflies, Columbus Clippers, Delmarva Shorebirds, Down East Wood Ducks, Erie SeaWolves, Florida Fire Frogs, Fresno Grizzlies, Greensboro Grasshoppers, Gwinnett Stripers, Hickory Crawdads, Iowa Cubs, Lake County Captains, Lakewood BlueClaws, Lancaster JetHawks, Lansing Lugnuts, Lexington Legends, Louisville Bats, Midland RockHounds, Modesto Nuts, Myrtle Beach Pelicans, Nashville Sounds, New Hampshire Fisher Cats, Norfolk Tides, Reading Fightin Phils, Reno Aces, Richmond Flying Squirrels, Salem Red Sox, Scranton/Wilkes-Barre RailRiders, Tacoma Rainiers, Trenton Thunder, Tri-City Dust Devils, West Michigan Whitecaps and Wisconsin Timber Rattlers.
All new culturally-relevant "Copa de la Diversión" on-field brands will be unveiled in March 2019. For more information on "Copa de la Diversión," visit MiLB.com/Copa.
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2018, Minor League Baseball attracted nearly 40.5 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit www.MiLB.com.
TO COMMEMORATE 50TH ANNIVERSARY OF THE STONEWALL UPRISING;
YANKEES TO CELEBRATE LGBTQ PRIDE IN 2019
The New York Yankees today announced the creation of the Yankees-Stonewall Scholars Initiative to commemorate the upcoming 50th anniversary of the Stonewall Inn uprising and celebrate the achievements of New York City Public School graduating seniors who have demonstrated academic achievement, a commitment to equality and impactful support for the LGBTQ community.
The Yankees-Stonewall initiative will provide $50,000 worth of scholarships through five $10,000 college scholarships to be presented to one student from each of the five boroughs of New York City. The scholarships are intended to allow these students the resources to fulfill their educational and career goals. The selection process will be conducted by the New York City Department of Education with public high schools being able to nominate one graduating senior from each school for selection. Further details regarding the nomination process will be announced by the N.Y.C. Department of Education at a later date.
The implementation of the Yankees-Stonewall Scholars Initiative is a result of a collaboration between the New York Yankees, Stonewall Inn, N.Y.C. Department of Education and N.Y.C. Council Speaker Corey Johnson.
“Through this initiative we are proud to recognize the profound historical impact of Stonewall and celebrate the many meaningful contributions of the LGBTQ community,” said Yankees Managing General Partner Hal Steinbrenner. “The Yankees wholeheartedly support equality for all individuals and applaud any efforts which make our society more inclusive and tolerant. It is our hope that this scholarship program will serve as a springboard for young LGBTQ student community members and advocates as they continue the pursuit of their dreams, ambitions and livelihoods.”
“The Stonewall Inn represents the very place where gay pride began, and we are extremely excited that the New York Yankees will be an official partner of ours and the upcoming 50th anniversary of Stonewall,” said Stacy Lentz, co-owner of the Stonewall Inn and Founder of the Stonewall Inn Gives Back Initiative. “Their support of the Stonewall legacy is a historic step and we look forward to continuing our work together to elevate awareness and support for full LGBTQ equality.”
The recipients of the awards will be celebrated at a game at Yankee Stadium during the Yankees' homestand from June 17-26, 2019. Events at Yankee Stadium will include representatives from the LGBTQ community, New York City Department of Education, New York City government and Stonewall Inn.
“This tremendous show of support by the New York Yankees is going to have an incredible impact for students who have given so much to their schools and communities,” said Schools Chancellor Richard A. Carranza. “I look forward to meeting these exceptional students in June.”
During 2019, the Yankees will hold other LGBTQ community-themed commemorations, the details of which will be announced during the 2019 season.
“The Stonewall Inn here in New York City is the home of the LGBTQ Civil Rights Movement, and it is heartwarming to see the New York Yankees support the next generation of LGBTQ civil rights leaders,” said Speaker Corey Johnson. “The Yankees-Stonewall Initiative is a beautiful way to commemorate the 50th anniversary of the Stonewall Uprising and another demonstration of the Yankees’ commitment to the LGBTQ community. No matter which team you root for, you have to cheer for this move by the New York Yankees.”
Each summer, New York City hosts NYC Pride, which includes its famed Pride March. In 2019, New York will simultaneously be the home of WorldPride 2019, commemorating the 50th anniversary of the Stonewall Uprising. This sixth edition of WorldPride will be the first held in the United States and the second held in North America. The event, also branded "Stonewall50," is headlined by the theme "Millions of Moments of Pride," representing the invaluable and countless experiences every person encounters during annual celebrations and commemorations around the world.
A Series of New Commercials Show the Lengths Players Will Go for the Perfect Touchdown Celebrations
NEW YORK, Sept. 14, 2018 /PRNewswire/ -- The National Football League (NFL) premieres a new multi-platform ad campaign "Get Ready to Celebrate" to kick off the new season on Sunday Night Football's heated matchup between the New York Giants and the Dallas Cowboys on 9/16.
The campaign, created by Grey New York, hones in on the popularity and creativity of the touchdown celebrations sweeping the league. With the pressure on to shine, players reach out to high-powered celebrity coaches from Hollywood and elsewhere to polish up their end zone prowess.
In Sunday's debut spot, one unlikely coach, Andy Garcia, the Oscar-nominated actor from "The Godfather Part III," is enlisted by Toddy Gurley of the Los Angeles Rams. Garcia channels his inner tough guy, complete with mysterious burner phone, and provides unexpected musical advice for the running back's touchdown performance. (Burner Phone :30).
In a second spot, J.B. Smoove, the comedian best known for HBO's "Curb Your Enthusiasm" and "SNL," teams up with Christian McCaffrey of the Carolina Panthers. In a fast-talking monologue he advises the running back to unleash his best Panther animal magnetism during the touchdown dance. (Catwalk :30) The commercial airs online and ingame later in the season.
Sam Howard, Director of NFL Advertising, said, "Celebrations have become something our fans look forward to, something new to savor after a score."
New commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television.
A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game (Get Ready To Celebrate). The spot features Jay Ajayi (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), Todd Gurley(Los Angeles Rams) and DeAndre Hopkins (Houston Texans). Their competitive spirit makes up for what they lack in dance skills.
Last season set the bar high for touchdown celebrations as immortalized by the NFL's "Dirty Dancing" parody starring Odell Beckham, Jr. and Eli Manning. The commercial, which aired on Super Bowl LII, became one of the big game's most famous commercials ever (Super Bowl LII Touchdown Celebration)